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Local SEO and the correct implementation of Locally Optimised pages is a must for any Local business or service. 90% of local services and businesses are now found online, Are you optimised yet?
As a local business it is imperative that your business or service is optimised for Local Search. Search engines like Google and Bing serve some results based on location. For instance if you search for a builder or a plumber, the chances are the results will be from a local builder or plumber. This is how local businesses stay a float in 2020 and if your Local business is not optimised then you are missing out! Local SEO Optimization is Key to any local business or service.
At SeoDevs we receive Local SEO questions every day. As many of you know SEO is a complex business and the majority of questions require a more in-depth look at the website and niche in question. We do our best to answer in full but for the majority of SEO Questions, the answer is "it depends" All websites are different. competitors also. To the right, you will see a few Local SEO Questions with answers.
Local SEO (Search Engine Optimization) is a procedure taken to optimise your website for Local search. This includes things like optimising GMB for your local area. building of Local Citations that are valuable and a must to compete.
Google My Business (GMB) is a service provided by Google to help with your Local Business. GMB once optimised correctly will promote your business or service to potential customers from within a Local Geographic Area. Its imperative for all Local Businesses or Services to setup GMB and optimise for Local SEO.
A Citation is the concept of another website that links to your website with reference to you local business Name Address and Phone Number (NAP) It is key to keep your NAP consistent across all platforms to make this effective.
Citations are used by search engines like Google and Bing who use Citations to evaluate your Local Business and its legitimacy in regards to the (NAP) of your local business. Citations can boost your local search rankings if implemented correctly.